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The last time you may have heard about the word “Storage”, we reckon, would be at a smartphone launch event where the presenter may have stressed on the need of a faster storage solution for “notched-up experience”. As we move towards a more digital world where we like things to be faster than usual, storage solutions across industries will play an important role in keeping the technological revolution ticking. We talked to Jaganathan Chelliah, Director Marketing, Western Digital India, about the change in the storage solutions over the years, the adoption and trends in India, on the future of storage technology, and how the company is capitalising on areas like connected cars, surveillance, next generation gaming to be ahead of the curve.

Changing trends

The biggest change is being seen in India in the data storage landscape which continues to evolve. From using storage solutions like hard disk drives (HDDs) to compact SSDs and Cloud storage, customers as well as businesses have started to embrace new solutions to meet their growing needs.

“With any tech transition, there is a quest for higher performance and a better experience. Clearly, consumers are looking for higher productivity from their PCs and the most critical device that can give a significant performance boost is an internal SSD. Moreover, gaming has become a mainstream application and gaming PCs based on SSDs provide the right experience,” Chelliah told Gadgets 360.

Western Digital sells WD BLACK SSDs for gaming

The executive highlighted that it is due to the fact that people are looking for higher productivity, today most of the laptops which are Rs 40,000 and above have transitioned to internal SSDs. According to a report by Spiceworks, most businesses have also standardised on SSDs (instead of HDDs) for desktops (56 percent) and laptops (68 percent). It says that SSD adoption growth will continue into the future.

On similar lines, Chelliah mentions that Western Digital is beginning to witness this trend in the portable storage category as well, and the company is targeting on-the-go content creators. While commenting on price-sensitive markets like India, and the readiness for this transition, the executive says both of these technologies will coexist.

“Whoever wants faster performance will move to SSDs, and whoever is looking for greater value for money and a cost-effective storage solution will opt for high-capacity HDDs,” Chelliah noted. He also pointed out the WD offers a strong portfolio for different customer segments- WD BLACK SSDs for gaming, WD Blue for content creation and productivity applications and WD Green for everyday computing.

NVMe Technology: The Future?

NVMe (Non-Volatile Memory Express) is the newest technology in the storage space that is driving digital transformation for many businesses and individuals. In layman’s terms, a storage device with NVMe technology offers faster read and write speeds than one with an older one. NVMe SSDs are plugged into PCI Express bus, and a PCIe Gen 3.0 link is claimed to offer transfer speed more than 2-times than that of SATA interface.

“Until recently, SSDs were using SATA technology for data transfer that was originally designed for HDDs. NVMe technology leverages the PCIe interface and delivers a significant performance boost to SSDs. As a result, consumers are able to experience superior performance on their PCs. Today, if you see, more and more PCs are coming with NVMe slots, so the change has started to reflect and consumers are realising the true potential of the NVMe technology,” Chelliah noted.

WD black gaming Western Digital

WD_BLACK NVMe powered SSDs offer ultra-fast transfer speeds, says Chelliah

One such area that is an accelerator of storage solutions is gaming. According to a report, Covid-19 has resulted in a boom in global video gaming and the market is estimated to reach $170 billion (roughly Rs. 1,25,000 crores) by the end of 2020. WD says that it saw the trend and has solutions like WD_BLACK NVMe powered SSDs that offer ultra-fast transfer speeds. As per a Gartner report, new-age Flash solutions such as NVMe would further drive the adoption in near future.

“In the last six months, the gaming segment grew tremendously, from PC gaming to console gaming, we witnessed a massive uptake as gamers notched up their experience with the right gadgets and solutions. In fact, the primary growth driver for PCs and smartphones in India for the past few quarters have been related to gaming. Irrespective of whether they are playing games on cloud or not they need fast systems to gain an immersive experience and storage is a key component when it comes to the speed of a system,” the executive noted.


With increased demands placed on safety and security globally, video surveillance is expected to grow steadily. WD estimates that the global video surveillance market is expected to reach over $62 billion (roughly Rs. 45,755 crores) in revenue by 2023. According to Chelliah, surveillance as a use case is indeed booming in India.

“We are witnessing a clear transition from being just a recording solution to do post-event analysis to AI-led smart video analytics and management solutions. Today, smart video solutions are being used for a range of applications starting with smart cities management, business analytics in logistics and warehousing, to maintain a healthy and secure workplace for companies and protection of residential and home customers. The emergence of high-resolution cameras with AI capabilities has created a strong need for high capacity storage that can take multiple streams of AI content,” Chelliah highlighted.

wd blue SSD WD

WD Blue is for content creation and productivity applications

Autonomous Vehicles and Connected Cars

Self-driving cars have come a long way, they are not just a concept and with the boom of 5G, it has become easier for the automotive and transportation industries to quickly analyse data to make it a safe experience. This means that data will be oil in such ecosystems. It is reported that new autonomous cars generate and consume 0.75GB of data per second.

With more data being produced by autonomous cars to support systems such as telematics, voice recognition, augmented reality, Vehicle-to-Vehicle (V2V) communications, and more, there is a need for storage systems to capture, preserve, access and transform data. Storage will also be needed to support the computing infrastructures that combine cloud services with in-car computing power to handle the massive amounts of data collected by connected cars.

“Autonomous vehicles are the new data centre on wheels, driving a new generation of storage infrastructure needs. With new applications built into cars, such as dash cameras, autonomous computers, there is more data to store and process than ever before. Our estimates predict that a single autonomous car is expected to have up to 1TB of storage by 2022. It can be said without a doubt, that the future of connected and autonomous cars is all about data,” Chelliah added. According to WD, the connected car penetration is expected to hit 24.4 percent in 2022.

Will Xbox Series S, PS5 Digital Edition fail in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

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How to Browse Vi Recharge Packs by Pack Type

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Wondering how to browse Vi (Vodafone Idea) recharge packs by pack type? Vi offers a host of recharge options for both prepaid and postpaid users. It offers easy ways for its customers to get their recharge done from its official website as well as its Android and iOS mobile apps. Vi is one of the largest telecom operators in the country and has been offering better voice call quality compared to the competition, according to data from the Telecom Regulatory Authority of India (TRAI).

To get a Vi number reacharge, customers can head to the official MyVi website or download the Vi app that is available for free on Google Play and App Store. You can go through the various plans that Vi offers. And to help you do so, we have put together a step-by-step guide to browse the website and app to recharge your Vi number.

Vi prepaid plans on MyVi website

  1. On the homepage, you should see a space where you can enter you mobile number to quickly get a recharge.

  2. To browse the Vi recharge plans, you can enter your number here and select whether your connection type is prepaid or postpaid.

  3. On the next page, scroll down to see the list of plans that Vi offers.

  4. Alternatively, on the homepage, you can hover over the Recharge tab on the top of the page and select Prepaid Plans.

  5. First thing to do here is make sure that your circle or area is selected on the right as packs can vary for different regions.

  6. You will then see Vi prepaid plans for your circle categorised as unlimited, combo, and others.

Unlimited plans, as the name suggests, include a list of plans with unlimited calling. Combo plans offer a mix of talktime and data. There are others packs that offer just data or just talktime, as well as SMS, vouchers, or entertainment pack offers.

Vi postpaid plans on MyVi website:  

  1. Hover over the Pay Bill tab right next to the Recharge tab on the top of the page  
  2. Select Postpaid Plans  
  3. There are no categories for postpaid plans so all four should be presented 

Vi prepaid and postpaid plans on app:  

  1. First, if you don’t already have the app, download the Vi app from App Store or Google Play.  
  2. Enter your Vi mobile number to register.  
  3. On the homepage, you will see a Recharge option at the bottom, tap on it.  
  4. On this page, you will see all the Vi recharge plans categories into recommended, unlimited, combo, talktime, data, plan voucher, SMS, caller tunes, and roaming.

What will be the most exciting tech launch of 2021? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.


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1611502110 865 How to Browse Vi Recharge Packs by Pack Type

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Linux 101: Renaming files and folders

In your quest to migrate to the Linux operating system, you’ve found the command line interface a must-know skill. Fortunately, Jack Wallen is here to help you with the basics.

I’m going to help you learn a bit more about Linux. If you’re new to the operating system, there are quite a few fundamental tasks you’re going to need to know how to do. One such task is renaming files and folders. 

You might think there’s a handy rename command built into the system. There is, but it’s not what you assume. Instead of renaming a file or folder, you move it from one name to another, with the mv command. This task couldn’t be any easier. 

SEE: Linux: The 7 best distributions for new users (free PDF) (TechRepublic)

For instance, if you have a file named and you want to rename it For that you’d issue the command: 


The first file name is the original and the second is the new name–simple. For folders, it’s the same thing. If you have a folder named “project” and you want to rename it “python_projects.” For that, you’d issue the command: 

mv projects python_projects

One nice thing about the mv command (besides its simplicity) is that it does retain the original directory attributes, so you don’t have to worry about reassigning things like permissions and ownership. Even if you issue the command with sudo privileges, it won’t shift the directory ownership to root. 

Another handy feature is that you don’t have to leave the file in the same directory. If you have in your home directory and you want to rename it to “” and move it to /usr/local/bin/ at the same time. Once again, that’s as simple as:

 sudo mv /usr/local/bin/

The reason why you have to use sudo is because the /usr/local/bin directory is owned by root, so your standard user won’t have permission to move the file into the directory. 

And that’s all there is to renaming files and folders from the Linux command line. Enjoy that new skill.

Subscribe to TechRepublic’s How To Make Tech Work on YouTube for all the latest tech advice for business pros from Jack Wallen.

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Image: Jack Wallen

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Improving Makeup Face Verification by Exploring Part-Based Representations

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Facial recognition has been more and more widely used recently; however, there are some issues in this field. One of them is facial makeup because it can change the facial appearance and compromise a biometric system. A recent study suggests a technique to improve facial recognition with makeup.

Improving Makeup Face Verification by Exploring Part Based Representations

Image credit: kaboompics via Pixabay, free licence

It explores part-based representations. Different parts of a face are affected by cosmetics differently; therefore, this approach can increase the accuracy of face recognition. Two strategies of cropping the face are analyzed.

Firstly, splitting into four components: left periocular, including the eye and eyebrow, right periocular, nose, and mouth. Secondly, dividing the face into three facial thirds. After cropping, features are extracted using convolutional neural networks (CNN) and fused with the holistic score. The results show that this approach let to achieve improvements even without fine-tuning or retraining CNN models.

Recently, we have seen an increase in the global facial recognition market size. Despite significant advances in face recognition technology with the adoption of convolutional neural networks, there are still open challenges, as when there is makeup in the face. To address this challenge, we propose and evaluate the adoption of facial parts to fuse with current holistic representations. We propose two strategies of facial parts: one with four regions (left periocular, right periocular, nose and mouth) and another with three facial thirds (upper, middle and lower). Experimental results obtained in four public makeup face datasets and in a challenging cross-dataset protocol show that the fusion of deep features extracted of facial parts with holistic representation increases the accuracy of face verification systems and decreases the error rates, even without any retraining of the CNN models. Our proposed pipeline achieved state-of-the-art performance for the YMU dataset and competitive results for other three datasets (EMFD, FAM and M501).

Research paper: de Assis Angeloni, M. and Pedrini, H., “Improving Makeup Face Verification by Exploring Part-Based Representations”, arXiv:2101.07338. Link:

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